KitKat (english ver)

「Have a break, have a KitKat®」

KitKat, a chocolate brand that is now globally recognized, has its origins in the United Kingdom. In 1935, it was created by Rowntree’s as a chocolate treat for workers to enjoy during their “tea breaks.” The name was inspired by the Kit-Cat Club, a literary club that existed in London during the 17th century.

With its distinctive shape and crispy texture, KitKat quickly captured people’s hearts and gained popularity in various places, including the United Kingdom, helping them overcome the challenging times of World War II. KitKat was later introduced worldwide by Nestlé and became widely recognized as a common chocolate bar.

The success of KitKat can be attributed to its unique bar shape, crispy wafer layers, and milk chocolate coating, which have shaped the brand’s identity and remained in consumers’ memories. Additionally, KitKat has also made innovative endeavors.

One notable example is the diversity of flavors. Especially since the 2000s, KitKat has introduced hundreds of regionally exclusive flavors in Japan, attracting significant attention with their innovation and variety. From unique tastes to a wide range of variations, KitKat delighted consumers’ taste buds.

The history of KitKat can be considered a successful example of a brand strategy that balances continuity and innovation. While preserving its simple shape and deliciousness, KitKat continues to develop new flavors, ensuring constant freshness and evolution. The story of KitKat is far from over, as we can expect the introduction of exciting new flavors that will surprise us in the future. While eagerly awaiting the announcement of new flavors, let’s take a moment to look back at the history of KitKat and be comforted by its sweetness.

Various flavors
KitKat Gift Shop

Various flavors

A crispy wafer and the perfect combination of milk chocolate.
The distinctiveness lies in the balanced milk chocolate coating and the crispy texture of the wafer.
From the official website.

We have incorporated black biscuit into the chocolate, achieving a deep and sophisticated flavor for adults.
From the official website.

We have blended crushed biscuits into a Uji Matcha-flavored dough, creating an authentic adult taste that allows you to savor the deep bitterness, aroma, and umami of genuine Matcha.
From the official website.

We have crafted an adult-oriented flavor with a vibrant strawberry aroma and refreshing acidity.
From the official website.

Experience the indulgent deliciousness of a perfect balance between the “crispy texture” that is the hallmark of Whole Wheat Biscuit In and the “original” flavor.
From the official website.

Introducing KitKat, featuring the enjoyable crispy texture infused with whole wheat biscuit.
Experience the delightful, toasted flavor.
From the official website.

We have combined a rich and vibrant 72%* dark chocolate with a crunchy texture of “cacao nibs” to create a delightful harmony. Paired with crispy wafer, this masterpiece allows you to savor the full deliciousness of cocoa brought by these two ingredients.
*Cocoa content in the product is 53%.
*Contains 4% cacao nibs.
From the official website.

KitKat Gift Shop

Enjoy a wide variety of KitKat!
In response to the many voices wanting to “buy various flavors and take them home,” we have gathered together the “Local Souvenir Series” and classic KitKat products available nationwide, as well as the offerings from “KitKat Chocolatory” in one place.

Operating hours: 10:00 AM to 8:00 PM
Closed: Following the closure schedule of Rinku Premium Outlets
Location: Located in Rinku Town, across from Kansai International Airport, within “Rinku Premium Outlets”
Phone number: 072-447-6801 (direct line)