Hello, today I will talk in detail about “Happy Turn,” a snack loved throughout Japan.
History and Features of Happy Turn
“Happy Turn” is a snack confectionery that was released by Kameda Seika in 1976. It was developed to bring a new breeze during a challenging period for the Japanese food industry, which was experiencing the first oil shock. Its name, “Happy Turn,” embodies the wish to “turn difficult times into happy ones” through the product.
The Unique Flavor of Happy Turn
The biggest characteristic of Happy Turn lies in its unique flavor. The harmonious combination of sweetness and saltiness, known as “Happy Powder,” creates an unforgettable taste experience. Once you try it, you won’t be able to forget its distinct flavor. The delightful crunch and melt-in-your-mouth texture further enhance its allure.
The Flavors of Happy Turn
Let’s delve deeper into the flavors of Happy Turn. It is a confectionery loved by many people for its unique taste and texture. Part of its allure lies in the availability of various flavors.
Happy Turn’s flavors are characterized by their rich taste and diversity. For example, in 2021, Kameda Seika conducted the “Choose Your Happy Flavor Project” to commemorate the 45th anniversary of Happy Turn. In this project, three Happy Flavors were introduced, and customers voted for their favorite flavor. The flavor that secured the top position through customer voting was released as a limited edition in January 2022. The flavors included “Blissful Cheese,” “Cheerful Wasabi Mayo,” and “Salted Caramel of Happiness,” each showcasing new possibilities for Happy Turn.
These flavors demonstrate that Happy Turn consistently seeks to explore new taste experiences and surpass consumer expectations. With its unique flavors and creativity, Happy Turn continues to provide us with new forms of “happiness.”
“HAPPY Turn’s” – The Concept Shop of Happy Turn
“HAPPY Turn’s” is a concept shop dedicated to Happy Turn, operated by Kameda Seika. This shop was established to showcase the charm of Happy Turn to a wider audience and has gained popularity for its distinctive products and services.
At “HAPPY Turn’s,” a variety of premium versions of Happy Turn are available for purchase. Here, you can enjoy flavors that are not found in the regular Happy Turn lineup, such as rich corn butter or the Hakata limited edition flavor, “Mentai Butter.”
Furthermore, in celebration of its 10th anniversary, “HAPPY Turn’s” revived the original popular flavor, “Kiichigo” (wood strawberry), as “Kiichigo & Custard.” These flavors were released for a limited time and received a great response from fans.
“HAPPY Turn’s” first opened its doors at Hankyu Umeda Main Store in 2012 and has since undergone many evolutions over the past 10 years. Notably, the product lineup has been revamped. In particular, the popular “CRISPY TYPE” features a crispy texture using domestically sourced rice, generously coated with a sweet and savory powder. Its flavor has further evolved.
Additionally, “HAPPY Turn’s” has also refreshed its packaging. The package for the 10-piece set incorporates a connecting ribbon to abstractly represent the “h” in “happy” and a heart shape to symbolize happiness. This design aims to express the concept of “spreading, connecting, and delicious happiness,” emphasizing the role of Happy Turn as a gift that spreads happiness.
Moreover, “HAPPY Turn’s” offers its products not only in physical stores but also online. Particularly, the “60-piece HAPPY Pop” is available for internet sales in limited quantities of 100 boxes per day, allowing people to experience the joy of Happy Turn in various locations.
The concept shop “HAPPY Turn’s” maximizes the allure of Happy Turn. Its products and services embody the spirit of “spreading happiness,” providing happiness to all who visit.
https://www.happyturn.com/happyturns/
Campaigns of Happy Turn
To further amplify its allure, Happy Turn conducts various campaigns. One of these is the “Day of Happiness – Delivering Fortune to Your Mouth” campaign. In this campaign, Happy Turn proposes a unique way to enjoy their snack with the chance to win “Happy Powder & Happy Spice ‘Powder Only'”—an exclusive Happy Turn experience.
The Allure of Happy Turn
Happy Turn continues to be loved by many people thanks to its unique flavor and enjoyable campaigns. Its charm will undoubtedly continue to bring happiness to countless individuals.
That concludes our detailed explanation of Happy Turn. We hope that reading this article has brought new discoveries about the allure of Happy Turn. Stay tuned for our future explanations on various topics. We look forward to bringing you more interesting content!
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